11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
COVID-19 has moved health care PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at health care organizations and their agencies feel the greater workload and increased pressure.
Healthcare PR has never been more crucial. Media outlets eagerly pursue comments from their medical experts. Patients, their families and the public in general seek answers about COVID-19 precautions and treatments. Press releases on progress in vaccine research gain widespread attention.
Patients with non-life-threatening ailments fear visiting hospitals and other health care facilities. Those diseases may become life-threatening if not addressed, Emma Thompson, founder and managing partner of health care communication agency Spurwing Communications, told PR Week. The role of PR is to explain how patients can safely obtain medical care through telehealth, home delivery of medicines, and other methods.
Healthcare PR differs from other sectors
Healthcare PR entails significant differences from typical business promotions. These are some fundamental best practices for health care PR professionals.
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