11 tips on social media and health care marketing

Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well.

Sometimes we overlook the fundamentals of daily tasks.

Savvy PR and marketing leaders are learning how their work connects to business outcomes. Still, sharing content and common online courtesy are essential, too.

This infographic is a reminder for experienced professionals—and serves as a solid primer for newcomers to the industry. For example, effective communicators can:

  • Act as a resource for patients
  • Target content for audiences
  • Build relationships with patients online


One Response to “11 tips on social media and health care marketing”

    Ronald N. Levy says:

    In addition to LISTENING to patients and responding: CHANGING. When patients complain, it’s tempting to think “why don’t they realize” but all of us can improve and every so often a complaint may spotlight an opportunity for improvement.

    Improving in response to criticism may not only help us to increase patient numbers and happiness but also decrease our chances of being sued. Our evaluations by patients can help us by spotlighting both Overall Response to our effort and also Adverse Events.

    In responding to complaints we should be sure not only to avoid increasing annoyance but also—urgently important—avoid sounding like we’re admitting a want of ordinary and reasonable care!

    Fortunately, a management consultant’s “how to improve” advice to the client can be costly, but willing-to-listen PR managers can sometimes glean online “how to improve” advice at no cost!

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