Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent.
In addition, companies that use blogs as part of their content marketing strategy receive 67 percent more leads than those who don’t. However, simply having a blog on your site isn’t enough. It’s important you’re strategic about the way you use it.
Here are 16 common blunders to avoid:
1. You start without a plan.
Before you start blogging for SEO, you need to create a strategy. Ask yourself questions like:
2. You publish inconsistently.
Irregular publishing can greatly affect your results in a couple of ways:
3. You focus on quantity over quality.