By being on top of crises as they happen, answering them with a human voice, creating brand ambassadors and having plans at the ready, the airline has weathered some big storms.
Community manager salaries will go up, but work/life balance will not improve, this PR pro predicts.
This is a success story—with four tips to help you achieve a similar outcome.
Burger King and Jeep both endured hackers’ taking over their Twitter accounts this week. Other big brands don’t want to be next in line. Oh, and faking it is a baaaaaaad idea.
One mea culpa in particular—from disgraced Illinois congressman Jesse Jackson, Jr.—offers insight into the framework of a worthwhile apology.
A new study says withdrawing from the Web is similar to coming down from drugs such as ecstasy. Here’s how to avoid that crash—and reclaim your sanity.
If that doesn’t put the ‘cool’ in Cool Ranch … Plus, the Harlem Shamrock Shake, ‘Kentucky Kicks A**’ makes its case, U.S.A.—the United States of Alcohol, merger madness, library rules, Hemingway’s rum, and more.
It’s called ‘paid’ search for a reason. Make it rain and earn your cut.
When Honda gave pinners $500 to stop pinning, it earned the carmaker not only hundreds of fans, but a top prize in PR Daily’s Digital PR & Social Media Awards.
It is easily the most overused and abused punctuation mark in the English language. Here’s how you should be employing it. (Hint: Sparingly.)
Some serious media relations errors gave one St. Louis TV reporter a great story. Too bad for the company involved.
A Vancouver-based real-estate marketing firm was red-faced after a blogger revealed the company had duped the local media.
Someone at Office Depot is licking his or her wounds right now.
The day after Burger King’s Twitter feed was breached, hackers overtake @Jeep. UPDATE: They also hacked @MTV. Meanwhile, MTV faked its own hack, sparking backlash.
Where RIF meets GIF. Plus, Mississippi finally ratifies abolition of slavery—thanks to ‘Lincoln,’ grammar lessons from professional athletes’ tweets, what the ‘Harlem Shake’ teaches us about consumer relations, brand names overseas, and more.
