Archive for February, 2013

Ragan Insider   |  PR Daily Staff

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Harlem responds to ‘Harlem Shake’ trend{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/harlem-shake-harlem-reacts.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Social Media{/%KICKER%} {%CATEGORIESID%}055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}Meanwhile, fake-outs of the viral meme have proliferated across the Web. Plus, the ‘viral formula,’ a dramatic shift in content marketing, how language affects our thoughts, just average winners, a PR Daily Oscars briefing,, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. The whole Peanuts gang has done it. The Super Mario Bros. have, too. So have “Star Wars” characters, a banana, President Obama, SeaWorld trainers, skydivers,, even grandma. It appears that the “Harlem Shake” is the viral trend we just can’t, well, shake. But if you’re of the persuasion that the 30-second video meme surpassed its 15 minutes of online fame about 15 minutes ago, you’re not alone. The Los Angeles Times reports that “Harlem Shake” fake-outs are proliferating across the Web, including a couple of parodies that would prefer the Internet fuss stop. Perhaps nobody would agree with this sentiment more than the actual residents of Harlem, who were interviewed by Schlepp Films to learn their take: RELATED: ‘Harlem Shake’ dances its way into viral history Side note: Billboard announced that music producer Baauer’s “Harlem Shake,” the song used in the viral smash, debuted at No. 1 on its Hot 100 list, making it only the 21st song since the chart first began in 1958 to accomplish the feat. And therein lies the power of going viral. But how do you necessarily make a video actually go viral? Forbes explains that a new service called TubeRank might be the secret to finding your brand’s “viral formula.” RELATED: 8 brands that broke the rules of viral content, won big No matter the final formula, Geoff Livingston contends that a shift in online content toward more “immersive media”—by which he means visual, audio—will require “dramatic writing skills” from content producers. Writing is also the key to being taken more seriously professionally, or so says Dave Kerpen. In a post on LinkedIn, the Likable CEO explains why good writing is an essential job skill, shares five ways he’s improved his prose. RELATED: ‘Coffee’ listed as a viable LinkedIn skill Of course, improving your writing goes hand-in-hand with bettering your grasp of language. Assisting marketers with the latter, SocialTimes reports that YouTube now offers content translation in 36 languages. Being bilingual in English, sarcasm, I can confirm that language even affects the way we think, a notion that the TED blog validates with five examples. RELATED: Are women better communicators than men? While language, communication aren’t subjects you should approach with a lackadaisical disposition, students who entered CollegeHumor’s recent Average Student Scholarship Contest found that a middling attitude toward higher learning helped push them to the head of the class for once. Meet each of the mediocre winners here. At this weekend’s Academy Awards, winning isn’t all that matters. Remember, it’s an honor just to be nominated—so sure. That aside, here’s a briefing of other highlights that nominees, viewers alike should bear in mind heading into, as well as during, Sunday’s telecast: • The Daily Beast offers a video checklist to nailing the acceptance speech: • If Ben Affleck’s “Argo” snags Best Picture, he’ll need to add thanking Aflac to his checklist for its tribute Twitter campaign, #Aflack4Affleck. • Of course, the competition is pretty fierce in each of the film categories. Just have a look at the nominees … well, a look at the nominees reenacted by kids: • As you watch, try figuring out which of the six types of Oscar viewers you might be. • You should probably identify your viewing persona before consuming too much alcohol, presumably thanks in part to the 2013 Oscars Drinking Game. • Also, for viewers in Scranton, Pa. Utica, N.Y., watch for Quill.com’s ode to NBC’s “The Office” with its spot for Dunder Mifflin paper products: RELATED: Oscar predictions based on social media Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. {/%BODYCOPY%} {%ID%}13908{/%ID%} {%DATAID%}74b518e2-8736-4bcd-8240-fa894c038be5{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}2/22/2013 5:00:43 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/13908.aspx{/%LINK%} {%BYLINE%}

Ragan Insider   |  Alan Pearcy