Archive for February, 2013

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}‘My Little Pony’ finale kicks up quite the little controversy{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/twilight-sparkle-screengrab.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}Transformation of one of the  show’s stars into a so-called ‘alicorn’ sends fans over the edge. Plus, scandalous vanity plates, the evolution of the résumé, AARP wishes Michael Jordan a Happy 50th, apps for PR pros, the Quadriginoctuple Frap,, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. Until recently, I thought vampire-crazed teenage zealots had the lockdown on “Twilight” fandom—then I learned of the fictional fanaticism that extended beyond the world of bloodsuckers to that of the elusive unicorn. According to Wired, devotees of “My Little Pony: Friendship is Magic”—yes, you read that correctly—went berserk after an eccentric plot twist leaked online that one of the show’s star characters, “Twilight Sparkle,” would transform into an “alicorn”—think Pegasus meets unicorn—during the program’s season three culmination. Watch a clip from the “controversial” finale below: As controversial as “My Little Pony” storylines might be to the vibrant circle of cartoon foal devotees, it isn’t anything compared with the scandals that brewed from each of the 11 contentious vanity license plates collected by mental_floss. A different scandal has caught the eye of someone browsing the Le Mars Daily Sentinel. According to Gawker, the newspaper of a tiny Iowa town—with a population of 10,000, the self-professed “Ice Cream Capital of the World”—published a questionable, “rare” same-sex marriage announcement. An anonymous tipster described the incident as “a real risk for small-town print to make”; however, I’d say the risk is the accompanying Photoshop-esque wedding photo. Another risk that presumably more job-seekers seem willing to take has to do with their résumé. From a fake Amazon page to a proficiency in Mario Kart, applicants are doing anything to be noticed, something that should be updated on Rezcore’s infographic on the résumé’s 500 year evolution. RELATED: 10 résumé tips to help you land a job If your eccentric résumé lands you the job, make sure you do it well. Otherwise, your work is simply asking to be featured on a new Tumblr chronicling people’s professional failures. Don’t miss checking out “You Had One Job.” Meanwhile, it was a missed typo that cost a British woman roughly $40,000. Transferring her monthly paycheck into a joint account that she thought was shared with her husband, the unnamed woman was sickened to learn she’d be one-digit off over the course of nearly two years. Yahoo’s Shine blog details the full story, as well as provides tips on avoiding a similar mistake. Maker’s Mark clearly made a mistake when the company announced last week that it planned to “water down” its bourbon—in other words, reducing its alcohol content—a move that angered a number of its customers. On Sunday, the liquor maker corrected course, pledging to restore its alcohol levels. Offering an olive branch of sorts, the brand tweeted to its followers: You spoke. We listened. ow.ly/hN3kC — Maker's Mark (@MakersMark) February 17, 2013 It was a Twitter “shoutout” from AARP over the weekend that caught the attention of Michael Jordan. Wishing the sports icon a happy 50th birthday, the organization aimed at people age 50, older tweeted the legendary Chicago Bull his membership card, as well as a special cover of its publication: Retweet this @aarpmag cover to wish Michael Jordan a happy 50th birthday: twitter.com/AARP/status/30… — AARP (@AARP) February 17, 2013 While Twitter is a great tool for tracking stories on various brands, organizations,, even individuals, Gizmodo is taking a poll to find out how many Twitter lists are too many. I don’t know that the same rule applies to mobile apps. PRNewser shares 10 great ones for PR professionals. If only there was an app to get caffeinated PR pros one of these bad boy beverages. Watch as the “Quadriginoctuple Frap,” reportedly the world’s priciest Starbucks concoction ever created at $47.30, comes to life: RELATED: Starbucks introduces its most expensive coffee yet No matter what your brew of choice might be, just make sure to clean out your coffee mug. The Huffington Post tells us why, how. Not to be left out, Burger King has upgraded its coffee. Reports Businessweek, the fast food chain will now offer Starbucks-owned Seattle’s Best Coffee at its locations while “playing catch-up in the espresso battles.” RELATED: Burger King Twitter account hacked I can’t imagine any coffee that would encourage patrons to dine at one of these eateries. Perhaps with a lesson in branding, Complex highlights 15 of the most unappetizingly named restaurants. Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. {/%BODYCOPY%} {%ID%}13874{/%ID%} {%DATAID%}7662aea6-6955-4694-9f72-1903f3375942{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}2/19/2013 2:53:06 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/13874.aspx{/%LINK%} {%BYLINE%}