The department store chain is relying on bathroom humor to drum up attention. The videos have gone viral, but it doesn’t constitute a brand strategy, experts say.
Could it be a sign of the times for newspapers?
The snack-food brand’s new hashtag campaign hijacks the profane abbreviation and turns it into something fun: ‘Fun My Life.’
If the enigmatic and dashing lead character of AMC’s ‘Mad Men’ worked in PR instead of advertising, he’d have decidedly different traits.
Many people use these three terms interchangeably, and they shouldn’t. The words have discrete meanings. Here’s how to remember which to use in a particular context.
Maybe it does pay to have God on your side—at least if you’re a cobbler.
A new study by Weber Shandwick finds a vast number of employees support the idea that CEOs vigorously amp up their online sociability.
Earning media coverage means covering all your bases in terms of timing, knowing the audience and saying what you need to say in just the right way.
There’s more to the client/agency relationship that just landing your brand an above-the-fold mention in the press, and it takes preparation that not all companies are ready for.
Increasing reader trust, gamification, and reams of audience data will probably transform the way brands communicate with customers.
In addition to helping found the United States, Franklin was a brilliant inventor and community builder. His legacy includes valuable lessons.
A screenshot of a message from the Federal Trade Commission’s Office of Public Affairs rife with linguistic blunders has prompted pleas for the agency to hire a copy editor.
From a courageous political figure to the CEO of Twitter, these five commencement speakers offered inspiring thoughts to the communicators of tomorrow.
Laying the groundwork for YouTube’s Comedy Week, Dane Boe parodies a classic ‘89 Billy Joel hit with a complication of the site’s finest viral moments.
The Public Relations Society of America is revising its Accredited in Public Relations credential as the number of PR pros who seek the accreditation declines.
