Key steps in preparing for a social media crisis
It’s impossible to control the online echo chamber, but you can plan so you won’t be caught flat-footed when a catastrophe strikes.
It’s impossible to control the online echo chamber, but you can plan so you won’t be caught flat-footed when a catastrophe strikes.
PR firms and departments often fail to nurture managers, but don’t worry—this guide will help.
A new campaign involving the furry forester rewards responsible campers with a bear hug, targeting 18- to 34-year-olds through mobile apps and social media.
The restaurant shakes things up while shaking a few tail-feathers with a redesign of its iconic owl, 30 years after its introduction.
Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.
Stunning simplicity and an instantaneous eye-grabber are necessary as attention spans get shorter.
HubSpot compiles a SlideShare’s worth of media gripes about industry professionals. Turnabout is fair play, as the saying goes, so we invite your responses.
From decorum dos and don’ts on Facebook to ways you can prove invaluable to your PR firm, here are the stories PR Daily readers found most invaluable this week.
For a Facebook page to be effective, PR and marketing have to learn to get along and build a productive relationship.
Wondering what to name your baby? See what social media and the AP Stylebook can inspire.
The conventional wisdom when it comes to social media and blogging is to push out as much content as you can. But that may not be entirely true.
Photos of a bloody Dzhokhar Tsarnaev taken by a police sergeant show what the magazine calls ‘the real face of terror.’
Weather-linked promotions—presuming there are no fatalities or comparable tragedies—are a smart, safe way for brand reps to ‘newsjack’ the focus du jour.
Sometimes invented words show mere ignorance. Some, such as these beauties, walk a fine line between madness and brilliance.
Woodlands Resort goes above and beyond to make the stay of an audacious lodger and his girlfriend one they’ll fondly remember.