ParentSavvy.com doesn’t have any health-system branding, yet it attracts new patients and publicity for Nebraska Methodist Health System at a record rate. Here are its secrets.
This week’s featured listings highlight openings at the second largest social media platform: Twitter.
The company admits that the move is out-and-out marketing.
Our entrants put their time, energy and skills to use for the greater social good. It’s time to recognize their efforts. See the full list of winners and read about their award-wining work in this special edition.
As the 10th anniversary of the Thompson’s death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
The Feb. 18 gathering at the Hull location was a convening of the ‘Krispy Kreme Klub,’ and organizers didn’t seem to know the abbreviation had another meaning.
The florist brand is scrambling after customers throughout the nation posted pictures of dead flowers, wilted bouquets and other problems with their holiday orders.
Perhaps they’re ignorant or misinformed, but it’s still up to PR pros to keep their clients happy.
Do you know the difference between a ‘pom-pom’ and a ‘pompon’? What about when to use ‘beside’ or ‘besides’? These style guidelines can help.
The brand played off the widely reported accident with good humor.
Seeking a correction about wrong or garbled information is perfectly fine. How you go about it, though, makes all the difference in the ongoing relationship with your media contact.
Inspired by the authors of ‘The Cluetrain Manifesto’ and their ‘New Clues’ published last month, this author has offered up some PR-specific hints.
PR and marketing pros can pick up a few campaign tips from the sketch show, which celebrated its 40th anniversary Sunday night.
The New York Times Magazine revisited the infamous tweet that lost the corporate comms director her job and made her a permanent footnote in social media history. What courtesies do pros owe colleagues who mess up?
