Ragan Insider Kevin Allen
Dove takes on Twitter hate with new campaign
The soap maker is promoting positivity with #SpeakBeautiful. An ad in the campaign aired during Sunday night’s Oscars telecast.
Archive for February, 2015
Ragan Insider Amanda Miller Littlejohn
6 mistakes independent PR and marketing pros make
Once you go independent, stop acting like an employee, lay out your boundaries upfront, and, most important, make sure you get paid.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
SEO, headlines and hashtags were on readers’ minds this week, along with some pertinent LinkedIn and Facebook information.
Ragan Insider Shonali Burke
7 essentials for smart social PR strategy
Practitioners face many obstacles to building and engaging online communities for their clients and brands. These guidelines can help.
Ragan Insider Beki Winchel
How PR pros can win with journalists on Twitter
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
Ragan Insider Matt Wilson
Walmart announces pay hikes for employees
‘We’re all associates,’ CEO Doug McMillon wrote in a letter to employees. However, an employee group says the company isn’t doing enough.
Ragan Insider Adam Porsborg
3 ways Twitter’s deal with Google will change marketers’ tweets
The social media platform’s upcoming partnership with Internet’s search giant means marketers will have to adjust their strategies.
Ragan Insider Kate Finley
Is your press release really newsworthy?
Press releases are overused. If you have a client who’s insisting on sending one when it’s not necessary, take some time to explain why it’s a bad idea.
Ragan Insider Kevin Allen
Ikea launches its own emojis
The Swedish furniture company is looking to help customers end housekeeping-related misunderstandings with a set of texting icons.
Ragan Insider Kevin Allen
McDonald’s ‘pay with lovin” campaign earns little love
The campaign has resulted in more than a few stories of humiliation, and little boost in McDonald’s brand perception.
Ragan Insider Richard Bagnall
16 reasons you should ditch AVEs
The advertising value equivalent metric relies on an array of variables, including the declining worth of advertising in print media.
Ragan Insider Kerry Gorgone
Tips for creating a content strategy fit for an Oscar
Think about your content like a movie studio releases films, with a mix of sure bets and a few riskier propositions.
Ragan Insider Dave Manzer
50 shades of PR
The author of the mega-popular book series said she wanted her title character to be neither all bad nor all good. PR can be a lot like that, too.
Ragan Insider Matt Wilson
Delta CEO walks back comments about Mideast competitors
The CEO of Emirates said Delta chief exec Richard Anderson’s comments ‘crossed the line’ by linking his airline and others to the 9/11 attacks.
Ragan Insider Kevin Allen
Graphic design firm defends ‘hanging tree’ ad
When Twitter critics called the company out for evoking a history of race-related violence, it threatened legal action.
