Ragan Insider Russell Working
3 lessons from viral content at Ford
Surprise your audience. It’s not always about you. Find partners. Also, how about hiring a woman stunt driver and having some fun?
Archive for March, 2016
Ragan Insider Brian Pittman
Beyond Zika: 3 crisis PR tips
This summer we could see a spike in Zika—reminding organizations to upgrade their crisis plans, whether or not they’re in health care. Here are tactics for doing just that.
Ragan Insider Kevin Allen
46 tips for more shareable content
From adding a call to action to using captivating images, there are tons of ways to make content more engaging on social media. Here’s insight from a variety of experts.
Ragan Insider Kevin Allen
McDonald’s eyes newer, ‘simpler’ slogan
Consumer speculation often follows a large organization’s consideration of a new marketing slogan. Here’s what some are saying about this one’s possible new path.
Ragan Insider PR Daily Staff
Crisis PR lessons from Zika, Ebola experts
Crisis experts from Emory University and Agnes + Day present Zika and Ebola Crisis Lessons in Ragan’s March 31 webinar.
Ragan Insider Briana Severson
Debunking the myth of PR metrics
Despite the emphasis on analytics in today’s marketing climate, it takes more than math to measure a PR campaign’s success. One strategist advises using multiple tools and approaches.
Ragan Insider Taylor Ketchum
4 spring cleaning tips for social media managers
It’s time for people to deep clean. This spring, refresh more than just your house. Here’s how to get your online accounts in top shape, too.
Ragan Insider Jessica Malnik
7 ways marketers can use Reddit
The social media site, called the ‘front page of the Internet,’ can be a treasure trove for PR and marketing professionals. Here’s how to use it for branding efforts.
Ragan Insider Amy-Louise Tracey
7 crucial steps for preparing your spokespeople
Media relations is a special skill among PR pros. For organizations looking to train executives or in-house experts to deal with information-hungry journalists, follow this guide.
Ragan Insider Christopher Bennett
How to save yourself from ‘PR speak’
Writing everything in your own voice is detrimental to your clients and you. A little comic book characterization can open your mind to new voices.
Ragan Insider Maria Scopelliti
7 reasons to stop predicting content marketing’s death
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
Ragan Insider Robby Brumberg
To help your writing and networking, learn the world capitals
PR pros try various ways to advance their careers. Some take classes; others enlist help from journalist friends. One writer suggests memorizing items from this Jeopardy-worthy list.
Ragan Insider Kevin Allen
Facebook feature helps marketers improve offerings
The social network said its new tool, called ‘Delivery Insights,’ can help marketing pros understand why certain ads aren’t performing—and what they can do better.
Ragan Insider Clare Lane
A personal branding no-no: How one exec’s ‘PR skills’ landed him in jail
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours
Ragan Insider Russell Working
What does Donald Trump mean for speechwriters?
The GOP frontrunner is dominating the field with an ad-lib style and an arsenal of insults. Will speechwriting become less formal? Will The Donald adapt, or will he fall flat in the end?
