Savvy marketers are careful with their budgets, but these common mistakes can drain money quickly and zap the effectiveness of your campaigns. Here’s how you can plug the holes today.
The Internet was up in arms after an uninformed employee told a mom to stop breastfeeding on company property. The organization says the staffer was mistaken.
Keep pace with the lightning-fast PR world and attend our April summit.
The studio said that although it had ‘great experiences’ filming in the state, it will pull its business if the anti-LGBT legislation becomes law. It’s not the only brand to oppose it.
Marketers love a good cause—especially if it reflects well on their brand. For many, the UN’s annual call for water awareness fit that bill. Here’s a roundup of activities.
Marketing pros can work a room, but many don’t realize that this ability—and others—can help their résumés stand out. Put these skills to work to nab and excel in of these open positions.
These tips will help you avoid run-on sentences, the overuse of exclamation points, and missing or misplaced commas.
We are proud to present our first-ever winners of our Visual & Infographics Awards. Check out who made the final cut as the world’s finest creators of visually compelling media.
Naming rights and business partnerships help health care facilities integrate with their communities. Score one for promoting health, wellness and patient education.
PR isn’t just grabbing coverage for your organization or client. Along with other relationship-building tactics, content opportunities can mean much for the industry.
The United States and the once-forbidden island nation agreed to lift a decades-long trade embargo. What does this mean for American business? Some marketers are already cashing in.
Instead of thumbing through the Arts section of a newspaper for movie reviews, millennials are opting for video-sharing. Here’s one journalist’s take on an expanding industry trend.
Consumers are more likely to buy and recommend products and services from companies that project trustworthiness. Check out those that topped the list.
We wanted the best in business for video. You answered by putting us on the edge of our seats with hours of amazing video content. Check out the finalists in the 2015 Video Awards.
Many involve missing opportunities—to optimize online platforms, to ask probing questions of industry veterans or to rule out undesirable career paths.
