As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn’t always everything it’s cracked up to be. Here’s what you can learn from the situation.
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
CEO Jonah Peretti said the move will boost content in both areas and ‘complete [its] shift to becoming a cross-platform media company.’
After a slight resurgence in online backlash, zoo managers took a drastic measure. Would time have healed the crisis if they had done nothing? Perhaps. Here’s how things unfolded.
Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?
That’s right. We’re giving you more time to submit your best in content marketing. And that’s not strange at all. Enter PR Daily’s Content Marketing Awards by August 24. Don’t delay, or you’ll be stuck in the upside down.
Speedo USA said it ‘cannot condone the behavior that is counter to the values this brand has long stood for.’ Ralph Lauren and others also recently issued statements and cut ties.
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
The Los Angeles-based retailer is planning to move away from its roots, and loyal California fan base. How might that affect sales? Execs are hoping for a boost. Here’s the scoop.
Marketing pros can increase their organizations’ bottom lines by connecting with consumers and giving them valuable takeaways. Follow these tips to win.
Your old intranet? It had people’s eyes rollin’ with its inefficiency, but you proved them wrong with your new, improved version! We’re celebrating the best in innovation, collaboration and design with Ragan’s 2016 Intranet Awards. Enter by Wednesday, Aug. 24, and save $50.
In a strongly worded statement, the university’s head football coach said, ‘The expectations we set for the members of our team are high.’
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
The retailer alleged that India-based company Welspun used a cheaper cotton for more than 750,000 sheets and pillows.
Public relations professionals often are experts in branding, image and reputation. Where does an organization’s emblem fit in? Here are a few thoughts about Instagram’s new look.
