10 bits of PR jargon you shouldn’t use in public
Though these phrases serve as a shorthand among PR pros, they don’t mean the same things to everyone else, including clients.
Though these phrases serve as a shorthand among PR pros, they don’t mean the same things to everyone else, including clients.
Murky deadlines, pronouns with ambiguous antecedents, and exhortations to ‘work your magic’ can baffle colleagues and clients, while risking that you don’t get precisely what you need.
Jargon can mean different things to different people, depending on their roles. Here’s what communicators need to know about a few common terms.
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