To build trust in a skeptical world, you should define your goals, build credibility and tell a story, a new guide from Dodge Communications suggests.
The social media tool was first used on Twitter a decade ago. As brand managers jump on the bandwagon to laud the online marker, here’s what you should remember for future campaigns.
You can help save our wild lands and cultivate your career with this week’s featured position: The Wilderness Society seeks a community coordinator and social media editor.
We want to spotlight your most engaging, humorous or informative internal communications videos. Share them with Ragan’s 2017 Employee Communications Awards. Complete your entry by Aug. 30 to save $50.
Want to avoid induction into the inbox Hall of Shame? Follow this advice before you hit “send.”
Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights.
Reaching multiple journalists at once delivers immediacy and significance surrounding your news event, in addition to covering your topic thoroughly. Follow these guidelines.
Wordsmiths can flex their linguistic muscles with resources aimed at helping you write more creatively. Use these scrambled examples as a starting point.
When disaster or a seismic change hits your organization, your first thought might be to calm customers, but don’t overlook your staff. They need reassurance—and can help with messaging.
Consumer confidence waxes and wanes based on organizations’ past actions, current events, perceived brand images and more. Here’s what you can do if your company is near the bottom.
An eMarketer report increased its growth predictions for the mobile- and visual-focused platforms, so adjust your efforts accordingly.
Are you using your intranet to shine a light on the great work your staff is doing? Enter Ragan’s 2017 Intranet Awards. Complete your entry by Aug. 23.
From a ‘blackout sale’ to a special donut glaze, many brand managers are taking advantage of the cosmic event. However, some organizations seem star-crossed in their promotional efforts.
Stop acting like a dilettante at work. Focus on what you do best.
You’d have to be meshuga not to expand your vocabulary with a schtickle of this wonderful, colorful language.
