American Airlines using podcasts to reach staff—and the public
The company is blurring the lines between internal and external communication, and it’s embracing the risks that come with honest, open, conversational messaging.
The company is blurring the lines between internal and external communication, and it’s embracing the risks that come with honest, open, conversational messaging.
More than 20 categories offer you the chance to prove your PR prowess. The late submission deadline is May 23.
The publication wouldn’t give the car maker’s Model 3 a recommendation, citing issues with brakes and problems with ride quality. Elon Musk attempted to sway readers with tweets.
The company famously added the phrase to numerous internal documents, including its code of conduct, as it built an internet empire. How is dropping the phrase affecting brand loyalty?
Short, simple, enticing prose isn’t just a writer’s goal; it’s also something consumers crave.
The soft-drink company announced that its newest machines, available next year, will enable consumers to craft their own mixes directly from their smartphones.
Enter Ragan’s 2018 Health Care PR & Marketing Awards. Don’t miss the final deadline on May 23.
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.
Running low on inspiration? Try one of these sources to develop new angles for your content creation efforts and bring in new readers.
Before you go knocking walls down or dismantling cubicles in the name of collaboration and productivity, peruse the results of this new survey.
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
Amid a torrent of information in the industry today, verbal prowess is essential for success. Follow these guidelines to step up your game and stand out in an increasingly crowded field.
Losing your train of thought during a presentation can be mortifying. Try these tips to regain your composure and get back on track.
If you’re penning an article about the marriage of Prince Harry and Meghan Markle, these tips can help you avoid capitalization, punctuation and other unsavory writing errors.
Learn what it takes to make a successful case for new intranet technology.