Report: Gen Z wants companies to take a stand, but risks loom large
A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.
A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.
Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions?
The chain’s recently installed chief restructuring officer said the company ‘emerged from its prior reorganization ill-equipped to survive in today’s retail environment.’
The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people.
Your audience is bombarded by so much content that it is difficult to keep them tuned in to your message. Here’s how you can learn about what they want to hear.
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners?
This week, PR Daily readers were interested in ideal image dimensions for digital channels, Valentine’s Day offerings from KFC, Dunkin’ and more, Katy Perry’s apology for her shoe design and more.
The tech giant had spent months teasing a deal to develop a major hub office in Queens. After some backlash, the company opted out, prompting a new round of high-profile commentary.
Your organization’s public profile is crucial for its success. Unfortunately, that’s largely out of communicators’ hands; the public drives that narrative. Here’s how to keep tabs and adjust.
PR is a highly collaborative industry. These four-word phrases can help smooth over the rough patches in working with clients and co-workers.
We want to see how you’ve successfully landed placements in magazines, digital publications and more. Enter PR Daily’s 2019 Media Relations Awards. Save $50 when you enter by the early-bird deadline on March 8.
With the onslaught of messaging and other noise assailing us daily, it takes diligent effort to focus on what other people—colleagues and clients alike—have to say. Consider this advice.
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.
Forget flowers. Get your valentine chocolate inscribed with a line from ‘Pride and Prejudice’ or perfume that smells like a paperback.