How to use webinars for client recruitment and media outreach

Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights.

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As a PR pro, you understand the value of what you have to offer.

When pitching prospective clients, you probably have a clear idea of what kind of help they need and how your services can make a difference for their brand.

Of course, getting potential clients to understand the value of working with you is sometimes easier said than done. If you’re not careful, following up via email or phone calls can come across as pushy.

Providing high-quality content can address clients’ concerns and illustrate how your PR services meet their needs—and a great format for doing so is a webinar.

1. Demonstrate the ‘big picture.’

Many prospective clients may be looking for clearer insights into what it’s like to work with your PR team. A testimonial from current clients may talk about how great it is to work with you, but without specific details, a lead might feel hesitant to make the final commitment.

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