3 business mistakes for PR entrepreneurs to avoid

Whether you’re starting a public relations business or are a PR entrepreneur already, you likely already know this type of work is not for the faint of heart — both PR industry work and being an entrepreneur!

When success feels like it’s riding on your shoulders alone, getting advice from someone who’s been there, done that can be invaluable. Here are three mistakes to take extra care to avoid:

1. Not thinking of media as a client.

PR without the media is like advertising without a headline. It won’t work.

The media is essential to your success as a PR entrepreneur, but often we think of them more as a means to an end when we should be thinking of them as another type of client. With your PR clients, the relationship is everything, right? The same is true for the media, as it’s those relationships that determine whether your pitches are taken into consideration or tossed.

Or worse, if you get off on the wrong foot, your press might not be as positive as it could be.

2. Leaving leadership to chance.