3 common #PRFails that journalists want you to stop right away
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
As digital PR professionals, we encounter journalists every day. Although we hope all of our interactions are positive, we can’t always consistently build strong connections. When we slip up, our worst nightmare is to end up on Twitter being scorned for a PR mistake.
In 2021, digital PR is on the rise, especially given how Google’s own John Mueller recently tweeted and gave digital PR, as a tactic, his stamp of approval.
I love some of the things I see from digital pr, it's a shame it often gets bucketed with the spammy kind of link building. It's just as critical as tech SEO, probably more so in many cases.
— John 🧀 … 🧀 (@JohnMu) January 23, 2021
Given how pitches are a valuable part of journalists’ day to day, how can you avoid being called out for the infamous #PRFail?
With earned media being given the same weight as technical SEO, you need to learn to do it right. Here’s what to avoid, straight from the journalist’s mouth.
1. Follow through on your promises.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
