3 hot marketing trends for 2019

Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.

Ragan Insider Premium Content

This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.

Making a splash in a crowded media landscape of branded content—not to mention increasing customer loyalty and boosting your organization’s bottom line—is a tall order. Thankfully, marketers have several tools and resources to help them succeed.

Here are three trends to include in your marketing campaigns this year:

1. Use cause marketing and take a stand.

Steve Radick, senior vice president and senior director at Burson Cohn & Wolfe, says more organizations are embracing cause marketing to “have a positive impact not only on their business, but on society as a whole.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.