This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.
The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.
Making a splash in a crowded media landscape of branded content—not to mention increasing customer loyalty and boosting your organization’s bottom line—is a tall order. Thankfully, marketers have several tools and resources to help them succeed.
Here are three trends to include in your marketing campaigns this year:
1. Use cause marketing and take a stand.
Steve Radick, senior vice president and senior director at Burson Cohn & Wolfe, says more organizations are embracing cause marketing to “have a positive impact not only on their business, but on society as a whole.”
Tags: brand manager