3 power tips to craft an outstanding blog

PR and marketing pros can boost their organizations’ online presences and gather potential leads by creating compelling content that consumers crave. Follow these best practices.

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HubSpot reported that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. The focus makes sense, as WordPress reported that more than 409 million people view 23.3 billion pages each month.

Tech.co’s Zac Johnson wrote:

With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet. At the same time, blogging isn’t just about having your own space on the internet, it’s also a serious component of running a successful business or brand.

Google is now ranking websites that have original content or blogs as part of their content creation and marketing strategy more than sites that are simply static. Blogs have also transformed the way social media is used to connect others with individuals, brands, and the latest breaking world news.

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