3 social media trends to embrace in 2021

Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.

For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone, from press and customers to friends and family, craved new ways to stay authentically connected, informed and busy.

Social media experienced a bit of a renaissance. Slow-growing trends across platforms roared to life to accommodate the permanently online masses. PR pros scrambled to keep up, but we made it to the end of the least predictable year in history!

Last year’s social media transformation did not disappear as the clock struck midnight on January 1, and PR pros should anticipate that the social media trends that kicked off the decade will continue their reign in 2021. Social media will continue to infiltrate our daily routines this year, and we will see some brands shifting their strategies accordingly to better interact with their audience, share content and break into new markets.

Here are three of the most compelling trends that pros can use to take advantage of platforms.

1. E-commerce strategy is also “social.”