3 ways content can transform social media fans into customers

Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.

Ragan Insider Content

The volume of content can keep you scrolling and scrolling, with no end in sight.

High-quality content is mandatory if you want social media users to become regular visitors and customers. Content is king, and high-quality content is the only way to endear yourself to search engines. Google demands high quality content—and since Google commands 31 percent of all Web traffic—you want to be on its good side.

High-quality content can also help you move beyond boosting brand awareness to inspiring clicks that turn into sales or subscribers.

Follow these three tips to increase social media visitors and transform traffic into customers:

1. Identify high-quality linking opportunities to boost traffic.

If you manage a big brand with hundreds or thousands of avid fans, you can post content to your homepage or newsfeed, but for many whose online status is nothing like that, different tactics are necessary.

If you want to improve your rate of conversion from social media visitors and website users, increasing online traffic is crucial. The most effective way to do this lies in high-quality links, which make users click.

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