34 redundant, repetitive, and superfluous phrases

Eliminate tautologies from your copy; your readers will thank you.

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Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.

As writers, editors, and PR professionals, we are keenly aware that we must fight for readers’ attention. My daily sanity check is to ask, “Is someone actually going to read this?”

To help readers, I use concise language and eliminate redundancies. As Strunk and White say, “Make every word tell.”

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