4 pillars of effective pandemic pitching
COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.
Media pitching was challenging before the pandemic. Now, in this disrupted, chaotic media landscape, PR pros are forced to pivot to get their clients or brands in front of the media for interviews, articles, news appearances and more.
To survive, PR professionals can’t treat the pandemic media landscape like business as usual, because it’s very far from it. Fortunately, there are several practical and applicable media pitching strategies we’ve found to be successful in earning more media opportunities.
Consider these tactics:
1. If interviews aren’t happening, pitch for contributed articles.
It can be challenging to land interviews for a client or spokesperson, particularly if you don’t have any relevant news to dangle as a tantalizing hook. This is only compounded by the fact that like many businesses, media outlets have to battle to both retain staff (amid the Great Resignation) and boost subscriptions during the pandemic. With fewer reporters and a slower news cycle, it can become more difficult for PR professionals to connect with media outlets willing to cover their news.
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