4 reasons why your internal strategy should drive and dictate external efforts
If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.
The line between external and internal communication is thinning, to the point of being erased.
With information increasingly accessible at faster speeds than ever before, it’s becoming virtually impossible for companies to keep what’s external and internal apart. If you ask me, that’s excellent news.
The idea that one message should be communicated externally, to clients, consumers and the public, and another one to employees, is highly questionable. Some might argue that such an approach is even unethical. At the very least, it’s old fashioned and counter-productive.
But how do you avoid sending mixed messages inside and outside your organization? Here’s a straightforward answer: Kill this notion of “external” comms, and let your internal strategy drive the tenor and substance of your communication. Of course, it will require effort to make your language more inclusive and suitable for wider audiences. But the key messages should remain the same.
Here are four reasons to consider this strategy:
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