4 tips for reengaging with audiences post-pandemic

The end of the pandemic might be edging into sight, which for many organizations will mean adjusting from the “new normal” that the past two years have represented to a return to ways and priorities that might feel distant.

For several organizations that saw their fortunes boosted significantly during the pandemic, a return to the old normal might be especially difficult, given that the pandemic skewed their popularity so out of whack. An obvious one is Peloton, the exercise company whose fortunes soared as homebound consumers fed on a frenzy for connected exercise. Faced with a backlog of orders, Peloton ramped up production, hired generously, and fixed its horizon on a seemingly limitless future.

Of course, Peloton came crashing back to earth as it found itself overextended. Similarly, other pandemic darlings — organizations like Zoom and Etsy — now find themselves faced with managing their brands with a new growth trajectory, one that will depend much more on their established customer base than on rapid expansion.

Adjusting to post-pandemic expectations can test even the most competent organization, but here are four tips that make it more likely that your brand can weather a return to normal with minimal hiccups or setbacks: