4 ways comms pros can bolster and burnish internal DE&I efforts

A content strategist for WilmerHale shares guidance on crafting more inclusive messaging.

Ragan Insider Premium Content

I’ve recently had many conversations with colleagues and peers about how to write about diversity, equity and inclusion (DE&I) in a firm’s internal communications. We know that generic values statements no longer do enough—our communities want to hear about the actions our leaders have taken to demonstrate these values.

As a white, mid-career woman (a robustly represented demographic across communications teams), I am always learning when I engage in the ever-shifting discussions about DE&I. But having focused a lot of time crafting internal messaging over the tumultuous past year, I have picked up a few valuable strategies.

1. First, listen.

When someone comes to me to promote a program or tell a story, I want to help quickly and efficiently. But working on internal DE&I content always reminds me to prioritize listening. People often need to share frustrations before they dive into a plan. And those frustrations help me do my job better—they help me know what my audience needs.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.