4 ways to ensure your messaging resonates and sticks
Don’t be afraid of repetition, use vivid metaphors and illustrations, and prioritize candid feedback.
Envision the last time you presented new information to a group of employees in an extended session of one to three hours.
Were you:
As a communicator, you probably asked your audience several times during the presentation: “Do you understand?”
How do people generally respond? They nod, smile, say yes. Even if they don’t understand, they assume that they’ll figure it out later.
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Some will. Some won’t.
Here are four ways to make sure that others really do understand what you’re communicating.
1. Don’t shy away from repetition.
If we learn anything from TV commercials, it’s that frequency pays. Some sponsors use the very same ad three to six times within a couple of hours. And on occasion, the commercial plays twice during the same network break — back to back!
Why?
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