Podcasts have come a long way since Adam Curry of MTV fame brought them mainstream more than a decade ago.
Consider that 44 percent of Americans listen to podcasts, 26 percent listen to them monthly and 48 million tune in weekly. Furthermore, podcast listeners consume an average of seven different programs weekly. Some 80 percent of them consume “all” or “most” of each episode.
“Since , the audio platform has grown in popularity, both in terms of listeners and resulting advertising dollars,” says Kent Lewis, president of Anvil Media.
Follow these five rules to influence your audiences with the hottest platform for content marketing right now.
1. Know what you’re talking about.
Podcasts provide information about trends and developments in trades that benefit their audiences. They serve as a spotlight on one’s proprietary knowledge and wisdom.