5 Instagram lessons from the Office of the Director of National Intelligence
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.
The Office of the Director of National Intelligence launched an Instagram account featuring its newly appointed director Avril Haines and her important work.
The social media account isn’t filled with fast food puns or snarky quips. It didn’t even host an “I spy” challenge—how the CIA announced its Instagram presence in April 2019. However, the ODNI’s account can provide communicators with several social media takeaways for Instagram and other social media platforms.
“Instagram is an important way for ODNI to strengthen our connection with the American public,” says Amanda Schoch, assistant director of national intelligence for strategic communications. “Through our Instagram account, we will look to creatively highlight our people, values, and the important work happening at ODNI and across the Intelligence Community to meet our mission.”
Consider the following lessons:
1. Discover and maintain your brand’s voice.
The agency announced its Instagram account simply and featured its logo:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
