5 questions with Kite Hill PR’s Tiffany Guarnaccia

The role of the communicator is changing.

After the function proved to be invaluable to the organization during the COVID-19 pandemic, connecting dispersed workforces and delivering essential updates, the profession is at a crossroads. Communicators have the opportunity to solidify their position as strategic assets and business leaders—or return to their place as order-takers.

Ahead of Communications Week 2021, we’re asking our Advisory Board about how they are thinking about the new role of the communicator and how comms pros can show their value to the bottom line.

Tiffany Guarnaccia

First up is Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week. As co-chair of this year’s event, we asked her to help us kick off our series by sharing what she predicts the future holds for our industry:

1. What’s the biggest transformation that is happening in communications today?

Guarnaccia: In the past year alone, we have seen an abundance of changes that forced us as communicators to pivot, re-pivot and re-strategize, which is why our industry’s transformation is an ongoing process.