As communicators in health, we are often asked to translate complex information into something that will resonate with patients, media, staff, and/or policy makers.
Depending on the subject, infographics can be a very useful tool to help hospitals and health organizations visualize their content and translate complex information into something digestible for a lay audience.
Here are five steps to health infographic greatness:
Make a plan: As in all communications, diagnose first, prescribe second. If you start off thinking an infographic is the best way to communicate an idea, the likelihood is, you’ll end up with an infographic. Think about what you are trying to achieve; infographics may be a good choice but a webcast, a Twitter Q&A or a Google Hangout may be better. Set objectives and make whatever tool you’re using part of a larger plan. And remember, the strategy to circulate the infographic is just as important than the infographic itself.
Create a story arc: Every infographic should tell a story and have a call to action. What message do you want your audience to come away with? Start with that and work backwards. Write a story outline that begins with the issue and ends by asking viewers to do something: support a cause, visit a website, call a politician. Something.