5 tips for engaging with Black History Month

Black History Month has become more of an emphasis for many organizations following the reckoning around racial equality of the past few years.

For communicators, what does authentic engagement look like? How can you center the stories of Black stakeholders—from employees and investors to customers—without coming off as insincere or opportunistic?

The first mistake is to avoid action entirely out of the fear that you might fall short. But if you do decide to engage, there are other pitfalls that must be avoided.

Sabrina Browne, vice president, corporate for BCW Global and vice president of marketing for PRSA’s New York chapter shares some common mistakes that can undo the best of intentions for Black History Month messages.

“As Black History Month recognition takes place across your organization, it’s critical to approach internal and external communications through the lens of the Black stakeholder,” she shares.

Here are five suggestions from Browne to help guide your messaging:

1. Include Black voices at the table, always.