5 ways communicators can bolster SEO
Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.
In addition to building awareness of a company’ products and services and enhancing its reputation, PR can also boost search engine optimization.
As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. It can also improve the quality of that traffic.
SEO does not provide immediate results, so do not expect changes overnight; it is a long-term investment. By following these tips, you can begin your SEO journey to enhance your rankings and boost your brand’s online visibility:
1. Top-tier backlinks
A surefire way to increase your opportunity to rank for a handful of keywords is through gaining backlinks from other websites to relevant pages on your site. Search engines like Google and Bing view backlinks from third parties as a vote of confidence to your web content and brand. They provide “SEO weight.”
Be aware that backlinks from low-quality websites no longer fool the search engines and don’t improve search rankings. Your backlinks should come from high-quality editorial websites that are relevant to your brand and target audience.
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