5 ways to integrate your offline and online marketing strategies

Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.

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This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

Online marketing might be the more popular and efficient marketing tool today, however the strategies that PR pros employ for offline marketing can still be beneficial and relevant.

If there’s any doubt about which strategy to employ, then you’re not making the most of both of these tools. It shouldn’t be a choice, since one of the best ways to maximize your marketing strategy is by merging both online and offline efforts.

Different strategies cater to different portions of your audience or customer base. By integrating online and offline marketing, you will be able to reach various audiences, as well as build a trusted and cohesive brand.

Here are five ways to merge your online and offline marketing to get the best out of your marketing efforts:

1. Associate offline promotions with an online call to action. 

There are many ways to promote offline marketing products through online methods. For instance, if you have a noteworthy TV ad coming out for a specific season or event, use social media leading up to the launch to boost its reach. You can create a countdown or show a preview on your website and social media channels to generate some excitement.

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