5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success
The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’
Last year might have been the first time that Ronn Torossian met with clients in his sweatpants and a T-shirt, but it will not be the last. Nor will it be the last time clients text him directly to set up meetings, rather than going through his assistant. Turning lemons into lemonade might be the best way to describe how Torossian has approached this past year.
“In some ways, business operations are working better than before COVID,” says Torossian, founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the country. “Meetings are less formal. I’m taking walks with clients in my sweats, riding bikes with them. There’s just more spontaneity.”
Ronn Torossian
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