6 PR Lessons from the de-SPAC process

This year, my company went public via a special purpose acquisition company, or SPAC, joining more than 170 other companies that went public via SPACs in 2021.

With so many deals taking place, SPACs dominated the financial headlines for much of the second half of 2020 and into this year—but that’s hardly news to PR professionals. What may be less obvious, and of greater need to understand for the communications industry, is what role we play in a de-SPAC transaction.

Even after reading near daily stories about how companies from health care startups to transportation innovators going public through SPACs, I found myself facing knowledge gaps when I learned that my company, a fintech platform called OppFi, would begin its own SPAC journey a few weeks into 2021.