7 social media updates you need to know this week

Even as we reach the end of the year, the pace of changes on social media isn’t slowing down. All of these networks are still iterating new features and competing for your time, attention and marketing dollars.

Here’s how to navigate these new aspects of familiar social media sites.

LinkedIn highlights newsletters and more

Even a social networking site is recognizing the importance of newsletters in today’s communications mix. LinkedIn is rolling out the creatively named LinkedIn Newsletters feature to help you publish reoccurring articles on your page, send a notification to page subscribers urging newsletter sign up, lettering current subscribers know when a new edition is out and more.

LinkedIn has also made its product pages discoverable via site search and allowing you to share community posts directly to product pages in order to share testimonials and other valuable information.

Finally, the networking site has beefed up their Competitor Analytics dashboard, making it easier than ever to creep on your peers with information about their follower growth, engagement rates, recent posts and more.

Of course, remember that they’ll also be able to see all that about you.