Smart PR pros are always looking to get even smarter—or at least better informed.
We join Twitter chats, read articles by experts like those on PR Daily, tune in to webinars and attend conferences when time and money allow.
One great way to stay up on industry happenings is to follow experts who can teach us about best practices and the latest trends in writing, storytelling, content marketing, measurement and more.
In that spirit, I’m listing some favorite experts and why you should follow them:
1. Ann Handley
Writing is the foundation of PR. That’s why you should follow @AnnHandley and @MarketingProfs. A well-known figure in B2B marketing, Handley is the author of the best-seller “Everybody Writes” and founder of MarketingProfs. She doles out witty advice on ways to improve your writing.