For PR pros, that’s also one of the most important aspects of the job.
We help clients determine their message, decide which audiences we want to affect, use the appropriate channels and find the most effective ways to tell captivating stories.
Though we might not be able to directly relate to Ryan Gosling’s experience as a struggling jazz pianist or Dev Patel’s quest to find his lost family, here are lessons from their characters’ journeys that we can apply to our own role as professional storytellers.
IMDB Summary: “When twelve mysterious spacecraft appear around the world, linguistics professor Louise Banks is tasked with interpreting the language of the apparent alien visitors.”
The PR takeaway: Don’t assume.
With any form of communication, there is always a chance that things may get lost or misinterpreted in translation. Always double check that you fully understand the message that is being conveyed.