9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
Social media has changed the way PR and media interact. The technology has enabled much faster communication, which means that the news cycle has become instantaneous.
But even more than that, social media platforms like Facebook, Twitter and LinkedIn have built essential forums that facilitate stronger relationships between PR experts and journalists, as well as deeper insight in advance about the topics being covered.
For PR professionals, it’s important to understand the most effective ways to engage with the media outlets.
Social Media Facilitates Relationship Building
PR professionals need to be effective at creating and developing connections with different members of the media, from journalists and editors to producers, and everyone in between. These connections can also be established by sharing eye-catching content on their social media feeds, with formats like video.
According to Smart Insights, a huge segment of PR experts use social media as their main platform for building relationships with the media.
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