Infinite Global’s CEO Jamie Diaferia: ‘2021 has to be a better year’
This agency leader sees some of the changes from COVID-19 sticking around, but a more radical transformation taking more time to develop.
Just how different will the business world be after COVID-19?
Some of the changes have been arguably positive, according to some executives like Jamie Diaferia, CEO of Infinite Global. Increased engagement with stakeholders, personal outreach to clients and adoption of new technology have been a plus for communicators.
Will the changes last?
We caught up with Diaferia for the latest in our Day in the Life series and he shared his thoughts on what has helped his organization through this crisis, what makes him hopeful for the future, and more.
1. How much coffee do you drink during a day?
Diaferia: I’m pretty annoying when it comes to coffee. I love it, but it doesn’t love me back.
Unrequited beverage love is tragic. I keep quitting it, going back to it and then quitting again—and feeling the need to talk about it along the way, even though I’m relatively aware no one cares.
2. Who is the most important person you talk to every day?
Diaferia: In business, Zach Olsen and Isabel Podda, our president and COO, respectively.
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