AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathay Pacific cuts 8,500 jobs
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Hello, communicators:
Snapchat might not be brand managers’ social media darling, but don’t count it out.
Snap’s shares rose 25% Wednesday morning after the company announced it racked up 249 million daily active users in 2020’s third quarter—an increase of 11 million users from the previous quarter.
“The company is also reaping the reward of investments in its advertising platform. Its third-quarter revenue rose to $679 million from $446 million a year earlier, while analysts were modeling $557 million,” MarketWatch reported.
Are you using Snapchat in your social media and content strategies? Let us know under the #DailyScoop hashtag.
Here are today’s top stories:
The Congresswoman from New York recently turned to the platform to livestream “Among Us,” a popular video game for PC and mobile devices. The game has amassed more than 100 million downloads and its peak player numbers grew more than 6,000% between July and September 2020.
Who would you want to watch in a game together? ⬇️
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