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Hello, communicators:
It’s election day for citizens in Georgia as the state conducts a run-off contest for two Senate seats, the outcome of which will determine party control of the Senate for the next legislative session.
The contest has attracted tons of money and celebrity appearances, as well as campaigning by President-Elect Joe Biden and President Trump for their respective candidates. However, the campaigner with the most lessons to offer PR pros might be someone who isn’t on the ticket, Stacey Abrams, who is credited with the massive turnout that made Georgia more electorally competitive than it has been in generations.
Here’s one example of her excellent messaging discipline and social media listening on Twitter:
Hey @tylerperry, we’ve got you. Requested a ballot but haven’t received it? Vote in person on Election Day! Just tell the person at the check-in table that you wish to cancel your ballot & vote in person. Go to https://t.co/lClnYYPro6 to find your assigned polling place. https://t.co/laQR8qgHlD
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