Ink Communications’ Starr Million Baker: ‘We need more transparency’

What is the secret juice that PR pros and communicators can offer clients and organizations in 2021? After the lessons of 2020, some communicators are making big bets on transparency, reputation and trust.

Starr Million Baker, CEO and co-founder at Ink Communications Co., shares how her team has been staying connected and pushing for the role of the communicator with the various partners they work with in our latest in the “Day in the Life” series.

Here’s some of her top thoughts about the future of the industry and starting off the new year on the right foot:

1. How much coffee do you drink during a day?

Baker: Two cups, black, right when I wake up. And every now and then, I’ll splurge and go grab a mocha.

2. Who is the most important person you talk to every day?

Baker: The person who needs a sounding board. I spend a lot of time trying to provide a solid sounding board for people, from [staff], to clients, to family. I try to listen more than I talk and help them figure out their own solutions to problems without giving the answer (yes, that is a personal challenge for me, particularly with my 12-year-old and 11-year-old daughters).

3. How much of your day is spent on Zoom calls?