Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature
Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
Hello, communicators:
Pillsbury partnered with Oreo on a line of new cake mixes and frostings that feature the iconic cookies, which will be available in stores across the United States in February.
To promote buzz for the product line’s launch, Pillsbury is enticing enterprising home bakers to flex their skills in a contest featuring celebrity judges:
Ambitious home bakers can visit PillsburyBaking.com from Jan. 19-26 to enter the contest. Contestants will be asked to create their most unique baked goods using the new Funfetti Oreo collection, and the winner will receive a one-year supply of Funfetti products or $500 in cash, have their winning recipe featured on PillsburyBaking.com and be invited to host an Instagram Live baking demo on @pillsburybaking.
Here are today’s top stories:
Many organizations turned to social media platforms on Wednesday to share content and messages about President Joe Biden’s swearing in ceremony and what’s to come.
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