Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
Hello, communicators:
The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week:
Penguins are far from the only animals getting love on the aquarium’s social media feeds. The organization grabbed more than 2.6 million views on a TikTok of otter Ollie receiving a special cookie for Valentine’s Day:
Aquarium of the Pacific is also offering personalized videos through Cameo featuring its penguins and its otters. The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement.
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