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Hello, communicators:

Skincare brand St. Ives launched an Instagram contest for college students aimed to address their stress around the costs associated with school, noting how that stress can lead to unhealthy skin and breakouts.

Actress and recent college student Sierra Capri encouraged undergraduate students to share their “good, clean, fun ways” they de-stress on Instagram for the chance to win up to $50,000 for free tuition and books for one year along with a year’s supply of St. Ives Solutions products.

A post shared by Sierra Capri (@thesierracapri)